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SPECIAL EVENT MARKETING PROGRAM

SPECIAL EVENT MARKETING PROGRAM APPLICATION

The intention of the Special Event Marketing Program is to facilitate and foster the growth of special events in Pasco County while increasing the marketing efforts to enhance visitor travel, hotel stays, retail store traffic and restaurant business which assists in generating out of county and out of state economic impact. The special event should promote Pasco County as a tourist destination for visitors. A Special Event is an event that promotes an artistic, cultural or unique experience that is not of a competitive nature. 

If your organization is interested in applying for Special Event Marketing Program funds for an event in Pasco County, please call the Office of Tourism Development (OTD) to discuss in detail prior to beginning the application process. Once you speak to the appropriate staff member, use the following links to guide you through the eligibility requirements and application process. Please be sure to read through each link thoroughly. If you have any questions about the application or process the OTD is available to assist you, please call the office at 727-847-8129 to set up a meeting. 

All applications must be submitted online using the fillable forms, late or incomplete applications will not be considered. The OTD will take a minimum of 30 days to review the application and complete internal processes.  

ALLOWABLE EXPENSES: 

The following are allowable expenses under the Florida Statue, Section 125.0104(5)(a)3 that may be funded through the Special Event Marketing Program. 

Promotions

Marketing

Paid Advertising

Media Buys



 

 

 USE THE FOLLOWING STEPS TO COMPLETE YOUR APPLICATION:

   

  1. ELIGIBILITY & FUNDING REQUIREMENTS
  2. APPLICATION CHECKLIST
  3. APPLICATION  PROCESS
  4. SPECIAL EVENT MARKETING PROGRAM APPLICATION
  5. ESTIMATED ECONOMIC IMPACT
  6. ESTIMATED HOTEL IMPACT
  7. TOURISM DEVELOPMENT COUNCIL (TDC) MEETING
  8. RECYCLING PLAN

 

REIMBURSEMENT POLICY

The reimbursement process will be performance-based to ensure that awarded funds are held to the numbers provided in the application. All events which enter into a funding agreement with Pasco County will be required to generate at least 80% of the application’s estimated hotel impact to receive the full  warded amount. If the impact is less than 80% and higher than 50% of the estimated hotel impact, the final payment will be pro-rated based on the exact percentage of impact. If the impact is less than 50%, no funding will be awarded.

POST EVENT REPORTING:
Each organization will be required to provide a post event report. The report will be due within 90 days of the completion of the event. 

USE THE FOLLOWING STEPS TO COMPLETE YOUR POST EVENT REPORTING:
        

  1. POST EVENT CHECKLIST
  2. POST EVENT REPORT 
  3. LIST OF REIMBURSEABLE EXPENSES
  4. LOGO AND ROOM NIGHT CERTIFICATION