SPECIAL EVENT MARKETING PROGRAM
SPECIAL EVENT MARKETING PROGRAM APPLICATION
The intention of the Special Event Marketing Program is to facilitate and foster the growth of special events in Pasco County while increasing the marketing efforts to enhance visitor travel, hotel stays, retail store traffic and restaurant business which assists in generating out of county and out of state economic impact. The special event should promote Pasco County as a tourist destination for visitors. A Special Event is an event that promotes an artistic, cultural or unique experience that is not of a competitive nature.
If your organization is interested in applying for Special Event Marketing Program funds for an event in Pasco County, please call the Office of Tourism Development (OTD) to discuss in detail prior to beginning the application process. Once you speak to the appropriate staff member, use the following links to guide you through the eligibility requirements and application process. Please be sure to read through each link thoroughly. If you have any questions about the application or process the OTD is available to assist you, please call the office at 727-847-8129 to set up a meeting.
All applications must be submitted online using the fillable forms, late or incomplete applications will not be considered. The OTD will take a minimum of 30 days to review the application and complete internal processes.
The following are allowable expenses under the Florida Statue, Section 125.0104(5)(a)3 that may be funded through the Special Event Marketing Program.
|Paid Advertising||Media Buys|
USE THE FOLLOWING STEPS TO COMPLETE YOUR APPLICATION:
- ELIGIBILITY & FUNDING REQUIREMENTS (PDF)
- APPLICATION CHECKLIST (PDF)
- APPLICATION PROCESS (PDF)
- SPECIAL EVENT MARKETING PROGRAM APPLICATION (PDF)
- ESTIMATED ECONOMIC IMPACT (PDF)
- ESTIMATED HOTEL IMPACT (PDF)
- RECYCLING PLAN (PDF)
TDC MEETING & PRESENTATIONS:
The Special Event Marketing Program has one assigned application deadline and one TDC presentation date per year assigned by the Office of Tourism Development (OTD). All 2017/2018 applications are due by 5:00 p.m. on June 19, 2017 . All TDC Grant presentations will take place on July 19, 2017 at the Historic Courthouse in Dade City, FL. Dates change yearly. You will have 5 minutes to present to the TDC, all presenters are encouraged to complete a PowerPoint presentation. The TDC will then have 5 minutes to ask you questions. *The OTD makes all final decisions on eligibility and presentation dates.
The reimbursement process will be performance-based:
For Events applying for funding for first time:
Events which enter into a funding agreement with Pasco County for first time will be required to generate at least 80% of the application’s projected hotel impact to receive the full awarded amount. If the impact is less than 80% the final payment will be pro-rated based on the exact percentage of impact.
For Events applying for funding that have been previously funded by the County:
Events which enter into a funding agreement with Pasco County that have been previously funded by the County will be required to generate at least 90% of the number of room nights certified in the last Post Event Report submitted to the County in order to receive the full awarded amount. If the impact is less than 90% the final payment will be pro-rated based on the exact percentage of impact.
POST EVENT REPORTING:
Each organization will be required to provide a post event report. The report will be due within 90 days of the completion of the event.